Hi, it's Anna.
I'm a innovation designer, working at the intersection of strategy, research and design to tackle complex challenges and address clients' problems.
With an Italian background and eight years living in the Netherlands, I bring a blend of enthusiasm and Dutch efficiency to the table.
What I'm good at
I'm all about using visuals and maps to make things easier to understand and improve the world, one project at a time!
WORKSHOP FACILITATION
Design and lead workshops through Design Thinking methods and tools.
DESIGN RESEARCH
Conduct Qualitative User Research and User Tests.
STAKEHOLDER MANAGEMENT
Engage stakeholders by combining design mindset and empathetic attitude.
RAPID PROTOTYPING
Use techniques of Rapid Prototyping to test concepts and solutions in an agile way.
CUSTOMER JOURNEY MAPPING
Visualise every engagement a customer has with a service or product.
SERVICE BLUEPRINTING
Visualise entire process of service delivery, including all the activities that happen at each stage.
Experience
I'm actively engaged in projects throughout Europe, acquiring experience in both public and private sectors.
2021-Current
Cognizant Digital Experience
Design Strategist Lead
I contribute to design projects across public and private sectors and serve as the European Thought Leadership Lead for the Strategy & Design practice.
Current role: Service Design Principal for the Department of Environment and Rural Affairs (UK Government).
2022-Current
Startup Geeks
Startup Mentor
Support startups and ambitious entrepreneurs in their journey to transform ideas into successful propositions.
2019-2022
Deborah Nas
Innovation Design Researcher
Worked as sparring partner for professor Deborah Nas in the development of a book in the field of design & technology, which introduces a human-centered approach to creating tech products and services.
Book title: “Design Things That Makes Sense”, BIS Publishers, 2021.
2020-2021
Qindle Innovation & Design
Strategic Design Consultant
Working as part of the Strategy & Innovation team of the Design Agency, and performing activities such as carrying out qualitative research to guide the development of solutions, creating and facilitating design workshops, adopting design tools & methods to understand users and manage clients.
2018-2019
IBM iX
Design Graduate
Carrying out my MSc thesis and conducting qualitative user Research, facilitating workshops with IBM employees, adopting service design methods to manage stakeholders.
Working with International
Clients
